INSTAGRAM CONTENT STRATEGY WORKSHOP | Truro | 18 March 2019
Mar
18
10:00 AM10:00

INSTAGRAM CONTENT STRATEGY WORKSHOP | Truro | 18 March 2019

Description

Without a Content Strategy for your business, creating content becomes laborious. 
During this workshop, we'll walk through all the elements of creating a Content Strategy for your business or your clients' business. 

We will cover:

• How to create a professional brand strategy document
• Understanding your key avatar
• Visual style guide
• Content themes
• Images & photography that fit your brand
• Instagram Stories 
• Sourcing professional photography and simple photography tips 
• Planning and scheduling content in advance
• Captions writing
• Tools & apps as used by the pro's

In this workshop, we will get hands-on and creative. By the end of the session, you will have a clear idea of how to create your content strategy and visual plan for your Instagram, which is going to make it so much more fun to be part of the Instagram community, and eliminate that daily question of WHAT TO POST?


You will come away with the confidence to plan, create stories and post on your Instagram Business account.

Date: Monday, March 18th
Time: 10:00 am to 1:30pm
Place: Lily's of Truro, Truro
Price: £85
Limited tickets - this is only for a very small group.

The format is casual and informal. You can ask questions and we will aim to work through your individual challenges.

The workshop will be taught by Michele Ferron, who is a marketing consultant and has helped many businesses grow using digital tools.

What to bring:
• A laptop (fully charged)
• Login details for your Instagram 
• Coffee, Tea and biscuits provided.

If you have any questions, feel free to email me at hello@theschoolofsocial.com


What others have said:

"I attended the Grow Your Audience on Instagram Workshop and couldn't be more pleased! She made sure the content was relevant specifically to each of us although we were from many different sectors.I have come away equipped with tons of usable strategies, tips, tricks and know-how. Michele is knowledgeable, approachable and entertaining, those three hours flew by! If you run/work for a small business or yourself, I would highly recommend it!" - Camilla - Healthfood store

"I went to one of Michele's Instagram workshops. It was a brilliant session, with some insightful top tips for businesses looking to promote their services online and grow their following in an authentic way. Whether you're a pro at Instagram or relatively new to the platform, I would highly recommend attending one of The School of Social's sessions. - Bethia, marketing professional

" I attended a 3-hour Instagram workshop with Michele and I learnt more than I did in a full-day session in London… which I paid £800 for!" - Hayley PR professional

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INSTAGRAM CONTENT STRATEGY WORKSHOP | Newquay | February 27, 2019
Feb
27
10:30 AM10:30

INSTAGRAM CONTENT STRATEGY WORKSHOP | Newquay | February 27, 2019

Take control of your Instagram Business account and grow your followers. 

Staring at that number on Instagram that doesn't seem to be going up as quick as you need it to?

In this morning session, we will focus specifically on growing your audience on Instagram, something that is a struggle for many businesses hoping to achieve business growth through this visual platform.

It will be a hands-on session, where you will immediately start implementing the techniques and you can expect to see results straight away!

We'll cover best practice, tools and techniques to successfully grow your 'valuable' followers, and why just chasing numbers isn't necessarily the only goal. 

We'll talk about:

• Engagement strategies
• Hashtags
• Generating growth for your bottom line
• Growth tools and techniques
• Creating quality content

Why you should come:

This is not going to be a workshop where someone just talks at you (yawn). We're going to get down and take action. You'll come away with some techniques that will remain valuable to you, and you will end up using on a daily basis

"I attended a 3-hour Instagram workshop with Michele and I learnt more than I did in a full-day session in London… which I paid £800 for!" - Hayley PR 

"I have come away equipped with tons of usable strategies, tips, tricks and know-how. Michele is knowledgeable, approachable and entertaining, those three hours flew by! If you run/work for a small business or yourself, I would highly recommend it!" Camilla  - Healthfood business


Date: Friday, February 1st
Time: 10:30am to 1:30pm
Place: The HoHouse, Newquay
Price: £55

   
The format is casual and informal. You can ask questions and we will aim to work through your individual challenges.

Who's it for?
• Anyone who wants to build their business on Instagram
• Independent Brands, Start-ups, Marketing Managers or anyone running a business Instagram account. 
• Whether you're starting out, or already have a following - I have had a huge range of skill level in this workshop, and everyone seems to walk away more educated and inspired.

Tea, coffee and snacks provided.

If you have any questions, feel free to email us at hello@theschoolofsocial.com

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INSTAGRAM FOR BUSINESS | Newquay | February 15, 2019
Feb
15
10:30 AM10:30

INSTAGRAM FOR BUSINESS | Newquay | February 15, 2019

Take control of your Instagram Business account and grow your followers. 

Staring at that number on Instagram that doesn't seem to be going up as quick as you need it to?

In this morning session, we will focus specifically on growing your audience on Instagram, something that is a struggle for many businesses hoping to achieve business growth through this visual platform.

It will be a hands-on session, where you will immediately start implementing the techniques and you can expect to see results straight away!

We'll cover best practice, tools and techniques to successfully grow your 'valuable' followers, and why just chasing numbers isn't necessarily the only goal. 

We'll talk about:

• Engagement strategies
• Hashtags
• Generating growth for your bottom line
• Growth tools and techniques
• Creating quality content

Why you should come:

This is not going to be a workshop where someone just talks at you (yawn). We're going to get down and take action. You'll come away with some techniques that will remain valuable to you, and you will end up using on a daily basis

"I attended a 3-hour Instagram workshop with Michele and I learnt more than I did in a full-day session in London… which I paid £800 for!" - Hayley PR 

"I have come away equipped with tons of usable strategies, tips, tricks and know-how. Michele is knowledgeable, approachable and entertaining, those three hours flew by! If you run/work for a small business or yourself, I would highly recommend it!" Camilla  - Healthfood business


Date: Friday, February 1st
Time: 10:30am to 1:30pm
Place: The HoHouse, Newquay
Price: £55

   
The format is casual and informal. You can ask questions and we will aim to work through your individual challenges.

Who's it for?
• Anyone who wants to build their business on Instagram
• Independent Brands, Start-ups, Marketing Managers or anyone running a business Instagram account. 
• Whether you're starting out, or already have a following - I have had a huge range of skill level in this workshop, and everyone seems to walk away more educated and inspired.

Tea, coffee and snacks provided.

If you have any questions, feel free to email us at hello@theschoolofsocial.com

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FACEBOOK ADVERTISING WORKSHOP | Newquay | January 23, 2019
Jan
23
10:00 AM10:00

FACEBOOK ADVERTISING WORKSHOP | Newquay | January 23, 2019

Eventbrite - FACEBOOK ADVERTISING WORKSHOP | Newquay | January 23, 2019

Facebook and Instagram advertising is one of the most powerful tools to reach new and existing customers and help you grow your brand and turnover.

In this morning workshop, you will learn about the many powerful targeting options (that are far more effective than the simple boost) including how to target people on your (email) database.

You’ll learn how you can retarget people who have visited your website, by putting your message in front of them on Facebook and/or Instagram. And also how you can target by hyper-local locations. 

You’ll learn how the backend of the Facebook ads manager works, how to set up custom audiences and set up targeted ads.

This can be a very powerful tool for businesses, but, if you’re not doing it right, you can end up wasting lots of money.

Of all digital marketing efforts, this is one that can generate real, fast and measurable profit, and every business should be using this to optimise their marketing.

This workshop is ideal for marketing managers, social media managers and (start-up) business owners who are digitally savvy looking to expand their digital marketing knowledge and have experience with using Facebook for business.

 

Date: 23 January, 2019

Time: 10:00 am to 1:30 pm

Place: The HoHouse Newquay 

Limited tickets - this is only for a very small group.

The format is casual and informal. You can ask questions and we will aim to work through your individual challenges.

What to bring:

• A laptop (fully charged)

• Login details for your facebook / MailChimp / website

• Coffee, Tea and biscuits provided.

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