Not sure if you should switch to an Instagram Business account?
Here are a few reasons why you might want to:
• Whatever the size of your business, you can get analytics about your followers and your posts.
Instagram Insights, the analytics tool within the app, gives you detailed information on who your followers are, when they are mostly online, their age groups and more. Each post has its own insights which tell you how many people saw, engaged and saved your post. It tells you how many people saw your post from the hashtags you used.
• You can promote your Instagram posts as ads.
Using Facebooks powerful advertising features, you can choose to run paid promotions on Instagram using the boost button. Or for more advanced advertising users, you can connect your business account to your Facebook ad account and run promotions on both platform.
What do you need to set up your business account?
You will need a Facebook Page for your business. You don’t have to use it, or be active on it, but because Facebook and Instagram ads are connected, Instagram requires you to have one.
Watch the video above for a step-by-step guide to switching from a personal to a business account on Instagram.
Want to continue learning about Instagram and digital marketing in general? Sign up for our newsletter!