Monitoring your Instagram Stories
Are you watching stories more than you are scrolling the news feed these days? Stories are a great way of connecting with your audience, adding a personal touch and a chance to tell, well, stories. A successful Instagram Stories strategy requires a clear understanding of how to monitor performance.
Instagram Stories analytics is critical to understand your audience, to adapt your content and assess overall performance. The analytics data can be accessed by tapping the ‘Insights’ button in the top corner of your business profile.
A lot can be learned by how people interact with your stories on Instagram. For example, it provides information on the number of impressions, how many people are excited by your content or tapped forward. Analytics for your stories can be found in two places. For a simple view, you can digest them in the story itself – by tapping ‘Seen By __”. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
For a more comprehensive look, here are the steps to follow:⠀
- Head to your main INSIGHTS (in your profile) and ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Select the “Content” tab at the top. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Scroll down until you see STORIES and tap ‘See all’. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Tap the top sentence⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
- A banner will show, in which you can select various instagram metrics, which you can filter by 24 hrs, 7 or 14 days.
It’s a simple way to get a good overview of which stories are performing better than others. ⠀
Measure your engagement with Instagram Stories Analytics
The Instagram Stories analytics provides data on the types of interactions your stories actually receive. These interactions are divided into Swipe-Ups and Replies.
Swipe – Ups
In the last year, Instagram launched the ability to add links to Instagram Stories for the business profile with over 10K followers. The links can be used for generating traffic to specific online campaigns, products or posts. The ability to track ‘swipe ups’ is particularly useful in determining the optimum content for generating traffic. Make sure you have made it clear to your users to ‘swipe-up’ as it is possible your audience may miss the link.
As with photo and video content, replies are the number of times someone directly responds to a section of your story. Dissimilar to comments received on photos or video content, these replies will be stored in your inbox and not publicly presented.