Monitoring the success of your Instagram Stories

Monitoring your Instagram Stories

Are you watching stories more than you are scrolling the news feed these days? Stories are a great way of connecting with your audience, adding a personal touch and a chance to tell, well, stories.  A successful Instagram Stories strategy requires a clear understanding of how to monitor performance.

Instagram Stories analytics is critical to understand your audience, to adapt your content and assess overall performance. The analytics data can be accessed by tapping the ‘Insights’ button in the top corner of your business profile.

A lot can be learned by how people interact with your stories on Instagram. For example, it provides information on the number of impressions, how many people are excited by your content or tapped forward. Analytics for your stories can be found in two places. 
For a simple view, you can digest them in the story itself – by tapping ‘Seen By __”. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀

For a more comprehensive look, here are the steps to follow:⠀

  1. Head to your main INSIGHTS (in your profile) and ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
  2. Select the “Content” tab at the top. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
  3. Scroll down until you see STORIES and tap ‘See all’. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
  4. Tap the top sentence⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
  5. A banner will show, in which you can select various instagram metrics, which you can filter by 24 hrs, 7 or 14 days.

It’s a simple way to get a good overview of which stories are performing better than others. ⠀

 

Measure your engagement with Instagram Stories Analytics

The Instagram Stories analytics provides data on the types of interactions your stories actually receive. These interactions are divided into Swipe-Ups and Replies.

Swipe – Ups

In the last year, Instagram launched the ability to add links to Instagram Stories for the business profile with over 10K followers. The links can be used for generating traffic to specific online campaigns, products or posts. The ability to track  ‘swipe ups’ is particularly useful in determining the optimum content for generating traffic. Make sure you have made it clear to your users to ‘swipe-up’ as it is possible your audience may miss the link.

Replies

As with photo and video content, replies are the number of times someone directly responds to a section of your story. Dissimilar to comments received on photos or video content, these replies will be stored in your inbox and not publicly presented.

swipe up instagram

When is the best time to post on Instagram?

when to post in instagram - school of social

Understand the best time to post your content to improve your success on Instagram

To increase your Instagram following, you need to generate interesting and compelling content that your audience really demands. If you don’t post your content at the right time, however, then there is the chance that a large part of your audience will never see it.

Best time to post your content

How do you calculate the optimum time to post your content for your specific audience? The Instagram Algorithm is both a mystery and a frustration to many a marketer. There is still much we don’t understand on how Instagram and other social networks calculate which posts get preference over others.

One thing is clear. The more engagement you receive in the first instance after posting, the more likely Instagram will show your post to more of your followers.

 

Interesting content = higher engagement = more eyes on your post

 

The best chance of gaining immediate likes and comments is to post when you know your audience is online. One of the best ways to discover your ideal posting time is to test the timing of your posts to see which post time generates the highest level of audience engagement.

Regardless of what you may have heard or read, there is no single optimum time to post that fits every business. It totally depends on the audience of your brand and every brand’s audience is unique. To build a sizeable and engaged Instagram audience, you need to understand who your followers are. One of the best ways to get to know your audience and capture their attention is by knowing exactly when they use the app.

For example, if your audience is stay-at-home parents then their behaviour will be completely different to city commuters.

Instagram has taken the guesswork out of understanding when your follower is online, by incorporating this data into their analytics system.

 

Where do I find my audience insights?

  • Head to your profile and tap INSIGHTS⠀⠀⠀⠀⠀⠀⠀⠀
  • Select the ‘Audience’ tab along the top
  • Scroll down to where it says, Followers.
  • Here you can see what time your audience is online, filtered by day and hours of the day.

 ⠀when to post on instagram⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

Understanding your Instagram Discovery Metrics

What are your Instagram discovery metrics?

One of the most significant features introduced to Instagram has been the launch of ‘Insights’. This tool enables users to monitor analytics, measure the overall performance of their content, and gain a clearer understanding of their audience. The discovery metrics is an insight that measures the number of people that actually see your content and where they found it. This metric encompasses data from Reach and Impressions.

What is your reach on Instagram?

Your reach refers to the number of unique Instagram accounts that have seen your posts. Like Impressions, reach is also relevant to the number of views your posts get. But it’s narrowed down to unique views only. So, for example, if one of your followers looks at one of your posts multiple times, that follower will only be counted once in your reach results.

What are your Impressions on Instagram?

Your impressions refer to the total number of times all of your posts have been seen. Impressions are broken down by how the user found your post. The most interesting metric is the ‘From Hashtags’ one. It gives you some insight if your hashtags are working. It tells you if people are discovering you through the hashtags they follow or ones they searched for. You won’t see which individual hashtags are attracting the visits unless you use a single hashtag for each post. It’s a great way to compare visits through the hashtags you used on your various posts. ⠀

How to find your discovery section on Instagram

The activity tab essentially provides details on overall page influence and how many people interact with your account.

To view discovery metrics, go to any of your recent posts (remember you can only see insights if you have a business account). From here, tap the ‘View Insights’ button underneath your image.

A small information banner will show up at the bottom of your screen.

Swipe up on the banner to see even more analytics, separated into two categories – Interactions and Discovery.

 

Interactions give you some basic insights. How many profile visits you had from this posts and how many clicks to the website came from this posts. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

Below that is the Discovery section, where you will find REACH and IMPRESSIONS.

3 Places to find your Instagram Metrics

Reporting on your instagram metrics

Where to find your Instagram Metrics

If you’re running an Instagram Business Account, it’s inevitable that you will want to measure your results. This definitely applies to you if you are an agency that manages other accounts, or if you operate the marketing side of a business or are managing your own business account.

Monitoring your analytics on Instagram is vital to increase your audience and ultimately become more influential across the platform. Diving into your Instagram Metrics will provide useful analytics that ensures you can grow your business on Instagram.

First, to see any statistics, you need to have a BUSINESS ACCOUNT. (If you don’t have one, there’s a short video here, on how to change from a personal to a business account.)

Here are THREE locations within the Instagram app that you can view metrics.

  1. INSIGHTS – Instagram Insights is the in-house analytics tool providing simple and accessible data. You can find insights on your personal profile, which gives you overall stats on your account, broken down by ACTIVITY, CONTENT and AUDIENCE.
  2. POST INSIGHTS – below each of your posts, you will see the option to ‘View Insights’, giving you insights on the performance of that specific post.
  3. STORY INSIGHTS – In each story, at the bottom of the screen you will notice it says ‘seen by __’. When you tap on that, it gives you metrics broken down by viewers, Interactions and discovery.

What Instagram metrics should I be tracking?

There are two key metrics to focus on Instagram: Your account metrics and Individual post metrics.

Individual metrics represent the overall performance of each individual photo or post. Account metrics collectively combines that stats from all posts, tracking your overall performance on Instagram over time.

Types of Individual Post Metrics

  • Impressions: How many people actually saw your post?
  • Instagram Reach: The total impressions divided by your number of followers
  • Engagement: This includes how many times each post is liked/commented/shared or saved

Impressions

Impressions figures will indicate how successful and effective you have promoted your content. Including carefully selected and relevant hashtags will enable your content to reach a bigger network and improve your overall impression level.

Instagram Reach

Utilising hashtags is just one method of improving your content reach. To enhance your percentage, you will need to consider other influential factors such as when to post your content. Whilst Instagram will not display your content in chronological order, you can still optimise your content by posting at optimal times, generating higher engagement as soon as your content becomes live. Instagram Insights will provide you with useful information on when your followers are most active, enabling you to strategically schedule your content.

Engagement

Your engagement rate is probably the most important metric to consider, for your individual posts and your whole Instagram account. Engagement can be measured by monitoring and analysing your likes, comments, shares and saves. It is useful to consider which posts are receiving the highest level of interactions, and what types of interactions they actually are. For many Instagram users, comments are a valuable tool for engagement, providing measured insights about your content. Engaging with your followers by liking and replying to messages will strengthen engagement levels and develop relationships with your business and followers.

 

Do you look at your Insights regularly?

How to Calculate your Instagram Engagement Rate

Measuring your Instagram Engagement Rate

Are you staring at that little number at the top? Are your followers not going up as much as you’d like? Fear not, this is not the most important number you should be looking at. Being popular on Instagram is not the same as being profitable. A far better metric to look at is your engagement rate. This will show you what percentage of your followers are actually engaged with your content.

In order to be successful on Instagram, you need to continually analyse your data and results. Monitoring your engagement rate on Instagram is critical to measure your progress. Monitoring engagement levels will enable you to optimise and improve your followers organically and make accurate and strategic decisions for your next posts.

Calculate your engagement rate

 

How do you calculate your engagement rate?

The calculation for engagement rate is actually relatively simple. Firstly add up the total number of likes and comments you have on a post. Then, divide that figure by the total number of followers on your account. Multiply that by 100 and you will have the percentage for that post.

Example:

You have 5,000 followers

Now, let’s say your post received 150 likes and 20 comments

(150 + 20) = 170

Take this number (170) and divide it by your total followers (5,000), and multiply by 100.

170/5,000 x 100 = 3.4%

 

What is regarded as a good engagement level on Instagram?

Generally speaking, Instagram has higher engagement rates than other social platforms. Industry averages show that Facebook and Twitter yield an engagement rate of between 0.5-1%, whereas Instagram stands within the range of 3-6%. If you are having success on Instagram, you could potentially gain an engagement rate in excess of 6%, a significantly higher rate than expected on Facebook or Twitter.

 

If you have 10.000 followers but are only getting 30 likes on a photo, and a few comments containing an emoji or ‘Great pic’ – people are not engaging and are unlikely to convert. Which is why putting quality content out, is going to do far more for your business than putting lots out there that doesn’t offer anything.

Ask yourself how you can harness your influence with your audience and create discussions and conversations on the content that you’re posting.

What content can you put out there that creates a deeper connection with your followers?

How can you delight, educate, entertain or inspire your audience? Because in the end, those are the reasons why people use platforms like Instagram.

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Do you want to keep learning about Instagram, Social Media and Digital Marketing for your business? Sign up to the newsletter to stay updated with the latest.

 

 


How to switch to an Instagram business account

How to Swith to Instagram business account video

Not sure if you should switch to an Instagram Business account?

Here are a few reasons why you might want to:

• Whatever the size of your business, you can get analytics about your followers and your posts.

Instagram Insights, the analytics tool within the app, gives you detailed information on who your followers are, when they are mostly online, their age groups and more. Each post has its own insights which tell you how many people saw, engaged and saved your post. It tells you how many people saw your post from the hashtags you used.

• You can promote your Instagram posts as ads.

Using Facebooks powerful advertising features, you can choose to run paid promotions on Instagram using the boost button. Or for more advanced advertising users, you can connect your business account to your Facebook ad account and run promotions on both platform.

What do you need to set up your business account? 

You will need a Facebook Page for your business. You don’t have to use it, or be active on it, but because Facebook and Instagram ads are connected, Instagram requires you to have one.

Watch the video above for a step-by-step guide to switching from a personal to a business account on Instagram.

Want to continue learning about Instagram and digital marketing in general? Sign up for our newsletter!

 

 

Discounts for Social Enterprises and Charities

Our mission is to empower independent businesses to carve out their space in the noisy online world.

We’re particularly passionate about people doing better, about purpose-driven brands.

That’s why we’re offering a 10% discount on any services, workshops or downloads to people who are going beyond running businesses just for profit.

Social enterprises, organisations that apply commercial strategies to maximise improvements in financial, social and environmental well-being—who focus on  maximising social impact alongside profits will receive 10% off anything we offer.

Registered Charities and nonprofits can also benefit from this discount.

Our way of being a better business.

How to receive the discount? Send an email or direct message with your details to apply and we’ll get back to you with a discount code you can use online to book onto any of the workshops or use any services.

Rebrand: Introducing the School of Social


Introducing The School of Social.

We haven’t been bought out by a large corporation for zillions, or found angel investors… but we are rebranding! This week, you’ll see the last of PopUpSchool and (although our ‘pop up schools’ will continue to pop up) and we’ll be known as The School of Social from now on.

The School of Social will continue running a curated programme of  live workshops, masterclasses, talks, key insights and 1:1 training for start-ups, brand-led and digitally savvy businesses that upskill the professionals of today.

Our training and workshops enable people to learn and gain insights from professionals on how to create, sustain and grow their business using online marketing.

With the new brand launch come a number of exciting new communications. You can expect a regular newsletter with the latest updates on the world of Social Media, hints and tips that are relevant to your business. The goal is to send you the most useful email to land in your inbox!

On the Social Media channels we will continue to share useful updates, how-to’s, tips and insights.

Gradually, our website will offer courses for those that like to do their Continued Professional Development training online.

The School of Social’s goal is to help SME’s to carve out their space online using Social Media and digital marketing responsibly and with joy.

A huge THANK YOU to everyone who has supported us so far this year, who has come to our workshops, provided feedback and kind words and to those who recommended us to others. We’re excited and delighted to be able to offer and develop training to you all.

This week you will slowly see out channels change over to the new brand.

xx Michele

All chat: Facebook Messenger on your Website

Have you seen the handy little new plugin from Facebook?

You can now install Facebook messenger on your website. This allows you to chat with your website visitors through the messenger platform, directly on your website.

Want to see what it looks like? Head to the PopUpSchool website, as we have just installed it! (oh and feel free to send a message to say hi!)

Want to add it to your site too?

Here’s how.

  1. On your Facebook Page, click Settings and select Messenger platform.
  2. In the Customer chat plugin section, click Set Up.
  3. You can customise the plugin. Set a greeting message, response time and theme colour to suit your business.
  4. Enter the website domain(s) you’d like to add Messenger to. An example of a website domain is https://jaspers-market.com.
  5. Once you’ve finished, the setup tool will automatically generate a code that you can copy/paste to your web page.

Now you just need to install the code in the footer of your page.

Why install it?

First of all, it’s a very easy setup and you get the benefits of directly chatting to your customers, without having to install a live-chat plugin.

But more importantly, it’s connecting you to them on so many levels, not just on your website… You’re in their contacts and connected to their Facebook and phone messenger app.

Have you tried it? Let me know what you think?

Instagram

  • It's I̲n̲t̲e̲r̲n̲a̲t̲i̲o̲n̲a̲l̲ ̲S̲t̲u̲d̲e̲n̲t̲s̲' ̲D̲a̲y̲ today - an international observance of the student community, held annually on November 17. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Originally commemorating the Nazi storming of Czech universities in 1939 and the subsequent killing and sending of students to concentration camps, it is now marked by a number of universities, sometimes on a day other than November 17, as a nonpolitical celebration of the multiculturalism of their international students. - according to @Wikipedia. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Makes us feel grateful for the freedom we have to be students and keep learning and developing. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #studentday #alwaysbelearning #freeasabird
  • "What if you believed in every goal you set for yourself the way that you believe in your children learning how to walk? What if you just really...had no doubt, not even for a second that you would achieve it?" ~Brooke Castillo ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ A bit more Brooke for you (and me) today to end the week. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Have a lovely weekend. x Print by @peopleiveloved
  • I listened to a Podcast with Brooke Castillo a few months ago and revisited it this morning. There was some incredibly valuable learning for me - particularly on being BUSY. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ My answer for years when people asked, "how are you?", has been 'busy', with a smile. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Brooke challenges the use of this vocabulary. Being just busy, is different to being actually PRODUCTIVE. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ She talks about how we can spend lots of time 'working on our business' and taking 'passive action', instead of being productive. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I certainly feel some days that I have sat at my desk all day, but not sure what to show for it. Do you?⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ She suggests setting very clear timescales for tasks, breaking things down by the hour.. and producing results in that time. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I have adapted this outlook for a few months, and I can say that it's incredibly powerful. Less hours of working, but far more productive hours - which means more time with the family.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📷 by @mcpressure (plus this notepad for sale on their Etsy page)⠀⠀⠀⠀⠀⠀⠀⠀⠀ #quoteoftheday #wednesdaywisdom #productivitytips #productivenotbusy #selfemployed #entrepreneur #brookecastillo
  • GAME CHANGER...⠀⠀⠀⠀⠀⠀⠀⠀⠀ Whatsapp DESKTOP version. Get it. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It's one of the web's wonderful gifts of productivity. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ (It's free and means you can spend less time typing on your phone - although, do switch off notifications if you're trying to actually produce work!)⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #whatsapp #productivitytips #mummalife #workingmum #entrepreneur #entrepreneurlife #mumpreneur #mumpreneurs
  • 10 days until 🅱🅻🅰🅲🅺 🅵🆁🅸🅳🅰🆈!⠀⠀⠀⠀⠀⠀⠀⠀⠀ Are you going to discount or not? and why/why not? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Are you going to shop for bargains? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ (We've spotted early offers cropping up already!).⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Many of my clients over the years do not consider themselves 'discounters' and struggle to cut prices right in the busy selling period before Christmas. Plus, they feel it devalues their brand.⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you don't want to cut your prices - ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Here are 3 ways to NOT discount: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ • Offer free delivery ⠀⠀⠀⠀⠀⠀⠀⠀⠀ • Offer a gift with purchase⠀⠀⠀⠀⠀⠀⠀⠀⠀ • Offer a bundle of some sort (3 for 2) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What will you be doing?
  • Struggling with the daily 'WHAT TO POST ON INSTAGRAM?" question - for your business? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In this evening workshop at @strangercollective in Falmouth, we'll focus on how to create a content strategy for your Instagram that will delight your audience - and CONVERT for your business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Perfect for anyone creating content for a business account - as a marketing professional or a small business owner.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Visit the link in the bio to find out more. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #Falmouth #Falmouthbusiness #falmouthcornwall #instagramforbusiness #falmouthcreatives

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